The effectiveness of a website is very closely tied to its page load time. The faster your page loads, the faster your can get to converting your viewers into customers.
Page Speed Directly Affects Conversions
47% of consumers expect a web page to load in 2 seconds or less. 40% abandon a website that takes more than 3 seconds to load.
Page Speed Affects Search Engine Rankings
Google search engine rankings are directly affected by the load time of your website. Since 2010, Google has factored the load time of your web pages into their search engine ranking algorithm. While it doesn’t outweigh the relevance of your content, combined with the potential loss in traffic and conversions, a slow loading page can have a significant impact on the effectiveness of your website.
How Can I Speed Up My WordPress Website?
There are numerous tools out there to measure your page speed and find suggestions for improving it.
The YSlow browser extension is an add-on that allows you to view page load time and improvements.
At tools.pingdom.com you can enter in your website URL and get detailed grades and feedback on how to speed up your site.
Google Pagespeed Insights will give you insight into how Google measures your page speed, and how it might affect your search engine rankings on both desktop and mobile.
W3 Total Cache WordPress Plugin
The W3 Total Cache WordPress Plugin is a free WordPress plugin that helps you to optimize your website and decrease its load time.
Detailed instructions on how to configure the basic plugin settings are available here: https://wordpress.org/plugins/w3-total-cache/installation/.